The future of online engagement is being written right now, and it doesn’t involve surrendering your community to advertising platforms or surveillance-driven commenting systems. A Beeper-powered WordPress commenting system represents the next evolution of digital sovereignty — where website owners finally regain control of their most valuable asset: authentic user engagement and community data. The… Read more

You’ve seen the ads. “Build a stunning website in minutes with AI!” they promise. “Our intelligent design system will pick the perfect colors for your brand!” “Revolutionary AI chooses fonts that convert!” So you sign up, excited. You’re finally going to get that website done. Twenty minutes later, you’ve got a gorgeous template. The AI… Read more

When generic copy erases everything that makes your platform unique I was scrolling through Tumblr’s login page recently and stopped dead at this line: “Join over 100 million people using Tumblr to find their communities and make friends.” My first thought? This could be copy for literally any social platform on the internet. Facebook, Instagram,… Read more

I stumbled across a product marketing headline this week that perfectly demonstrates a common mistake: “How a Single Mom of Six Got a Whopping 7,724% ROI with Blaze for WordPress” The story behind it is genuinely compelling. Dawn Scott lost her business in a divorce, then rebuilt from scratch using Blaze for WordPress to market… Read more

What’s Not Working Revised Content Boost traffic with actionable insights, not complex dataSee what resonates with your audience with clear, visual stats that highlight growth opportunities. Start tracking for free Why This Works Better Read more

Ever landed on WordPress.com’s domain page and thought, “Well, this is… underwhelming”? You’re not alone! Let’s breathe some life into this crucial touchpoint that could be working so much harder for conversions. What’s Falling Flat Right Now 😴 The current “Choose your domains” page feels like it was designed by someone afraid to ask you… Read more

As a long-time WordPress user who has watched Jetpack evolve over the years, I’ve seen my fair share of upgrade banners. Recently, this particular message caught my attention: “Do you love Jetpack Stats? Upgrade to support future development and stop the upgrade banners.” This pitch struck me as a missed opportunity. Let’s break down why… Read more

“It’s easy! Anyone can build a website! No coding required! Up and running in minutes!” Sound familiar? If you’ve ever been in the orbit of WordPress marketing, these chirpy promises probably make you wince a little. Because here’s the truth – WordPress is many wonderful things, but “effortlessly simple” isn’t one of them. And I’m… Read more

The Expectation vs. Reality Meme That Is WordPress Marketing Ever seen those hilarious “expectation vs. reality” food delivery memes? You order a majestic burger that looks like it was crafted by Gordon Ramsay himself, and you receive what appears to be roadkill between two sad buns. That’s essentially what we’re doing with WordPress marketing, folks!… Read more

Gravatar just launched their shiny new “AI Profile Builder” that lets you create a portable digital identity for all your AI adventures. It’s like having a universal translator for your personality that works across different AI tools! But here’s the thing: despite the “AI” in its name, there’s not much artificial intelligence happening behind the… Read more